This enhancement helps load landing pages more quickly, which can reduce lost visits.
You should also implement Parallel tracking, which will soon (October 30th, 2018) become mandatory for all Ads accounts. This score lets you quickly see which landing pages on mobile are providing a fast experience on mobile and which need some work. The 1-10 mobile speed score (10 being the fastest) is based on real-world user experience data, taking into account many factors including the relationship between page speed and potential conversion rates. Last week, at Google Marketing Live, the Ads team introduced the new mobile speed score. # The Mobile Speed Score for ads landing pagesĪdvertising and speed go hand in hand, with faster landing pages delivering better ROI.
#GOOGLE PAGE SPEED HOW TO#
#GOOGLE PAGE SPEED ARCHIVE#
Think about how performance affects the user experience of your pages and consider measuring a variety of real-world user-centric performance metrics.Īre you shipping too much JavaScript? Too many images? Images and JavaScript are the most significant contributors to the page weight that affect page load time based on data from HTTP Archive and the Chrome User Experience Report - our public dataset for key UX metrics as experienced by Chrome users under real-world conditions. If you're a developer working on a site, now is a good time to evaluate your performance using our speed tools. The Search team announced speed would be a ranking signal for desktop searches in 2010 and as of this month (July 2018), page speed will be a ranking factor for mobile searches too. Users want to find answers to their questions quickly and data shows that people really care about how quickly their pages load. # Speed is now used as a ranking factor for mobile searches see Chrome User Experience Report) to diagnose and improve user experiences. Both efforts recommend that site owners and developers pay attention to user-centric performance metrics and use tools such as Lighthouse and PageSpeed Insights, and real-world field data (e.g. Last week, Google Search and Ads teams announced two new speed initiatives to help improve user-experience on the web. For many sites this equates to a huge missed opportunity, especially when more than half of visits are abandoned if a mobile page takes over 3 seconds to load. When real users have a slow experience on mobile, they're much less likely to find what they are looking for or purchase from you in the future.
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